Knotty & Nice - Branding

Knotty and Nice is a playful, fruit-forward crochet brand born from a love of stitching and a need for joyful self-expression. The goal of this branding project was to create a visual identity that feels as cheeky, colorful, and personality-packed as the creations themselves. From a bold yet friendly logo suite to a vibrant color palette inspired by fresh fruit and fun, the brand identity reflects the ADHD-fueled creativity and sweet-but-sassy tone at the heart of Knotty and Nice. The final deliverables included a primary logo, secondary marks, brand icons, custom color palette, type pairings, and mockups for packaging, social media, and market displays—perfectly ripe for this juicy, handmade brand.