Alive — Album Visual Identity
Alive is an album visual identity for Gabbo, exploring transformation through the interaction between organic surfaces and expressive mark-making. Inspired by graffiti and reclaimed environments, the work captures the act of leaving a personal mark within spaces that already hold history.
Challenge
Translate an abstract emotional idea—feeling “alive” through creative independence—into a visual identity that feels expressive yet controlled.
Approach
Combine natural materials with graffiti-inspired marks, using contrast between surface and intervention to represent transformation.
Solution
A focused visual direction built around a single mark system, applied across materials and environments.
Visual DirectionLiving Mark
Organic surfaces disrupted by expressive mark-making, exploring transformation and the intersection of natural and human expression.
Visual System
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Surface & Texture
Worn, natural materials as a base
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Expressive Mark-Making
Expressive graffiti disrupting the surface
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Contrast & Composition
Structured layouts balancing raw and controlled
Artist Context
Gabbo explores a more personal, self-defined direction in his music. Alive, a UK garage album, moves away from traditional expectations toward a sound that feels independent and expressive.
Inspired by graffiti and abandoned spaces, the work reflects re-appropriation—where existing environments carry history, and new marks introduce contrast, energy, and renewal.
Mark Application
Material Variation
Environmental Application
