Knotty & Nice — Brand Identity
Knotty & Nice is a handmade brand centered around playful, tactile products and a distinct visual personality. The identity is designed to feel warm and approachable while maintaining consistency across products and presentation.
A playful brand built on contrast—soft textures paired with a bold, slightly mischievous personality.
Challenge
Create a brand identity that feels handcrafted and expressive while remaining cohesive across products and platforms.
Approach
Use playful typography, color, and texture to reflect the tactile nature of the work while maintaining a consistent visual language.
Solution
A flexible brand identity that extends across products, photography, and marketing materials.
Brand System
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Visual Identity
Playful typography and color reflecting a handmade, expressive tone
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Product Integration
Branding designed to live directly on physical products
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Photography & Presentation
Consistent visual style reinforcing the brand
Soft textures.
Slight attitude.
A handmade brand built on contrast—playful forms with a bold edge.
Pillows
Bags
Plushies
