Plastipak - Hiring Social Ad Campaign
Manufacturing careers are often difficult to communicate in a way that feels clear and compelling. This campaign uses a bold, flexible visual system to highlight key benefits—pay, safety, and growth—while making opportunities easy to understand across formats and motion.
Challenge
Plastipak needed a hiring-focused campaign that could clearly communicate the value of manufacturing careers while standing out in a competitive job market.
Approach
The focus was on reducing complexity through a bold, flexible visual system—using scale, contrast, and simplified messaging to highlight key benefits and communicate value quickly, developed in collaboration with Appcast content writers.
Solution
A cohesive hiring campaign system designed to translate technical roles into clear, benefit-driven messaging across static and animated executions.
Campaign Execution
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Visual Language
Bold typography and simplified layouts designed for clarity and impact
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Ad System
Flexible layouts designed to translate seamlessly between static and animated executions across digital and social formats
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Messaging Framework
Clear, concise copy paired with strong hierarchy to communicate key ideas quickly
