Office Seating — Multi-Brand Identity System

Office Seating is a multi-brand identity project involving three related businesses under a single owner, each focused on a different aspect of the workplace solutions industry. The goal was to create distinct identities for each brand while maintaining a cohesive visual relationship across the larger system.

Challenge

Create three distinct brand identities that differentiate each business while maintaining a sense of cohesion across the overall system.

Approach

Develop a shared visual foundation with controlled variations in typography, color, and form to create distinction without losing consistency.

Solution

A flexible identity system allowing each brand to operate independently while remaining visually connected. Three brands serving distinct roles within a shared system.

Identity System

Shared Foundation

Consistent visual structure across all three brands
Brand Differentiation

Unique variations in color, form, and tone for each identity
Scalable Application

Built to extend across digital and marketing applications