Playa Miami — Menu Design System

Playa Miami is a beachfront restaurant with an upscale coastal atmosphere. The project focused on designing a cohesive menu system that reflects the brand while supporting clear navigation across multiple formats.

Challenge

Create a menu system that feels visually aligned with the brand while remaining easy to navigate across multiple formats and use cases.

Approach

Use consistent typography, hierarchy, and layout structures to create a unified system adaptable across menu types.

Solution

A flexible menu system designed to maintain clarity, readability, and brand consistency across print and digital applications.

Menu System

Structure & Hierarchy

Clear typographic hierarchy for readability and navigation
Brand Alignment

Color, typography, and layout reflecting the restaurant’s coastal atmosphere
Multi-Format Adaptation

Designed to scale across print and digital menus